Generating Business Value from Information Technology
15.571 · Sloan School of Management · Graduate · Spring 2009
Prof. Jeanne Ross
This course provides concepts and frameworks for understanding the potential impact of information technology (IT) on business strategy and performance. We will examine how some firms make IT a strategic asset while other firms struggle to realize value from IT investments. The course focuses on the implications of increased digitization for defining business strategies and operating models, and explores the roles of both general managers and IT executives in using IT to achieve operational exc…
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Prof. Jeanne Ross. 15.571 Generating Business Value from Information Technology. Spring 2009. Massachusetts Institute of Technology: MIT OpenCourseWare, https://ocw.mit.edu. License: CC BY-NC-SA 4.0.
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