Entrepreneurial Marketing
15.835 · Sloan School of Management · Graduate · Spring 2002
Prof. Jin Gyo Kim
<p>This course clarifies key marketing concepts, methods, and strategic issues relevant for start-up and early-stage entrepreneurs. At this course, there are two major questions:</p> <ol> <li><strong>Marketing Question:</strong> What and how am I selling to whom?</li> <li><strong>New Venture Question:</strong> How do I best leverage my limited marketing recourses?</li> </ol> <p>Specifically, this course is designed to give students a broad and deep understanding of such topics as:</p> <ol> <li>…
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Prof. Jin Gyo Kim. 15.835 Entrepreneurial Marketing. Spring 2002. Massachusetts Institute of Technology: MIT OpenCourseWare, https://ocw.mit.edu. License: CC BY-NC-SA 4.0.
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