Marketing Strategy
15.834 · Sloan School of Management · Graduate · Spring 2003
Prof. Birger Wernerfelt
<p>The course is aimed at helping students look at the entire marketing mix in light of the strategy of the firm. It is most helpful to students pursuing careers in which they need to look at the firm as a whole. Examples include consultants, investment analysts, entrepreneurs, and product managers.</p> <p><strong>Objectives</strong></p> <ol> <li>Identify, evaluate, and develop marketing strategies.</li> <li>Evaluate a firm’s opportunities.</li> <li>Anticipate competitive dynamics.</li> <li>Eva…
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Prof. Birger Wernerfelt. 15.834 Marketing Strategy. Spring 2003. Massachusetts Institute of Technology: MIT OpenCourseWare, https://ocw.mit.edu. License: CC BY-NC-SA 4.0.
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