Marketing, Microchips and McDonalds: Debating Globalization
21A.336 · Anthropology · Undergraduate · Spring 2004
Prof. Christine Walley
Everyday we are bombarded with the word “global” and encouraged to see globalization as the quintessential transformation of our age. But what exactly does “globalization” mean? How is it affecting the lives of people around the world, not only in economic, but social and cultural terms? How do contemporary changes compare with those from other historical periods? Are such changes positive, negative or simply inevitable? And, finally, how does the concept of the “global” itself shape our percep…
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Prof. Christine Walley. 21A.336 Marketing, Microchips and McDonalds: Debating Globalization. Spring 2004. Massachusetts Institute of Technology: MIT OpenCourseWare, https://ocw.mit.edu. License: CC BY-NC-SA 4.0.
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