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Technology-based Business Transformation

ESD.57 · Engineering Systems Division · Graduate · Fall 2007

Prof. Irving Wladawsky-Berger

MIT · Tier 1

This course covers how to leverage major technology advances to significantly transform a business in the marketplace. There is a focus on major issues a business must deal with to transform its technical and market strategies successfully, including the organizational and cultural aspects that often cause such business transformations to fail. Class material draws from concrete experiences of IBM’s major transformation in the late 1990s, when it aggressively embraced the Internet and came up w…

Digital Business & ITSystems EngineeringMarketingStrategy & InnovationEngineeringBusiness & Management

The syllabus, on MIT OpenCourseWare

The full course — syllabus, assigned readings, problem sets, exams, and lecture notes — lives on OCW. These open the real thing:

Attribution

Prof. Irving Wladawsky-Berger. ESD.57 Technology-based Business Transformation. Fall 2007. Massachusetts Institute of Technology: MIT OpenCourseWare, https://ocw.mit.edu. License: CC BY-NC-SA 4.0.

Course materials are © their authors and licensed CC BY-NC-SA 4.0. CurrMana links to the source and does not re-host them.