How to Develop "Breakthrough" Products and Services
15.356 · Sloan School of Management · Graduate · Spring 2004
Prof. Eric von Hippel
To prosper, firms must develop major product and service innovations. Often, though, they don’t know how. Recent research into the innovation process has made it possible to develop “breakthroughs” systematically. 15.356 presents several practical concept development methods, such as the “Lead User Method,” where manufacturers learn from innovative customers. Expert guest speakers present case studies that show the “art” required to implement a concept development method. 15.356 is a half-term …
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Prof. Eric von Hippel. 15.356 How to Develop "Breakthrough" Products and Services. Spring 2004. Massachusetts Institute of Technology: MIT OpenCourseWare, https://ocw.mit.edu. License: CC BY-NC-SA 4.0.
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