Marketing Management
15.810 · Sloan School of Management · Graduate · Fall 2010
Prof. Natalie Mizik
<em>15.810 Marketing Management</em> is designed to serve as an introduction to the theory and practice of marketing. Students will improve their ability to develop effective marketing strategies and assess market opportunities, as well as design strategy implementation programs. In addition, students will have the opportunity to communicate and defend their recommendations and build upon the recommendations of their peers. We will explore the theory and applications of marketing concepts throu…
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Attribution
Prof. Natalie Mizik. 15.810 Marketing Management. Fall 2010. Massachusetts Institute of Technology: MIT OpenCourseWare, https://ocw.mit.edu. License: CC BY-NC-SA 4.0.
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